Mahindra & Mahindra, the Indian car manufacturer has recently released a sketch of its upcoming project “Mahindra Xuv Aero”. Its concept has been revealed at Auto Expo 2016. In today’s era, apart from speed, mileage, engines, another important factor that matters the most are looks, the design.
So today’s manufacturer are focussing a lot on designing of the car. In this respect Pawan Goenka, executive director at Mahindra & Mahindra, said that “We have seen one or two products fail because of that (design). The Indians are little bit of flamboyance, it would be little bit over the top. Experts says, M&M have gone overboard, I would say, yes M&M has gone overboard by design and not by accident.” Pravin Shah, president and chief executive of automotive business at Mahindra, described Mahindra Xuv Aero’s exterior design as “reflect bold design” and “come with all the modern technology connected technology”.
Mahindra Xuv Aero will be a future production project of Mahindra which will be based on the concept of Mahindra premium recently launched SUV- Mahindra XUV 500. Recently, Mahindra has acquired Pininfarina, which is one of the best designing houses in world. This shows Mahindra’s concern for the look and designing of its models. If reports are to be believed, than Mahindra XUV Aero Coupe is designed by Indian Designers in the Mumbai design studio. According to the company” “The Mahindra XUV Aero takes the spirit of the cheetah and gives it an urban manifestation of the beast; a coupe crossover with an aerodynamic silhouette, bold graphics and a butch stance.” Mahindra XUV Aero will be the first coupe designed SUV made in the country. Mercedes-Benz and BMW are some other coupe like SUV available in India.